Privacy Policy

Information you provide to us

We collect the personal information you provide to us when you purchase our products or visit our website. The categories of information we may collect include:

• Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
• Internet Activity
• Commercial Information, including purchases
• Financial Information, including credit or debit card number
• Location Information, including general location data
• Physical and Audio Data, including video recordings and photos
• Protected Classifications and Other Personal Characteristics, including sex, gender, or gender identity and military or veteran status
• Health Data, including data related to physical or mental health
• Consumer Communications, including direct communications with our consumers
• Inferences from Other Data, including inferences created from other personal information collected and inferences based on sensitive information

Browser Cookies

We use cookies to create a better experience for you on our site. For example, cookies prevent you from having to login repeatedly, and they help us remember items you’ve added to your cart. We also use third-party cookies, which are cookies placed by third parties for advertising and analytics purposes. You can control these cookies through your browser settings.

Information from other sources

We may collect personal information about you from third-party sources, including Ad Networks and Retail Partners.

The categories of information we may collect include:

Ad Networks

• Personal Identifiers, including Email address and Online Identifiers
• Internet Activity
• Location Information, including General location data
• Inferences from Other Data, including Inferences created from other personal information collected

Retail Partners

• Personal Identifiers, including Name, Email address, Postal address, and Telephone number
• Commercial Information, including Purchases

How long we keep your data

We do not retain data for any longer than is necessary for the purposes described in this Policy.

We generally retain data according to the guidelines below.

Why we process your information

We process personal information for the following business and commercial purposes:

• Analyzing Data
• Conducting Surveys
• Creating Customer Profiles
• Delivering Targeted Ads
• Fulfilling Customer Orders
• Improving our Products & Services
• Meeting Compliance & Legal Requirements
• Operating Our Website or Mobile Apps
• Preventing Fraud
• Processing Payments
• Providing Customer Support
• Sending Promotional Communications
• Storing and Managing Data
• Tracking Purchases & Customer Data

How we disclose your information

We may disclose personal information about you for business and commercial purposes when you purchase our products or visit our website:

EEA/UK (GDPR)

This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.

Collection and Disclosure of Personal Data

The personal data we collect and how we share it is described above in our Privacy Policy.

We may disclose your personal information to the following third party controllers for business purposes:Shopify, Shop Pay, DHL, Google Ads. To understand how these parties handle your data, please refer to their respectiveprivacy policies.

Cookie Notice

We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.

Essential Cookies

We use these cookies for things like security, logins, site errors, and processing payments. We can’t turn these necessary cookies off, but you can control them in your browser.

Analytics Cookies

These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.

Personalization Cookies

We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.

Advertising Cookies

These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.

Lawful Bases and Legitimate Interests

We process personal data on the following lawful bases:

• Complying with legal obligations
• Fulfilling contracts
• Consent
• Legitimate interests

Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Creating Customer Profiles, Delivering Targeted Ads, Fulfilling Customer Orders, Improving our Products & Services, Meeting Compliance & Legal Requirements, Operating Our Website or Mobile Apps, Preventing Fraud, Processing Payments, Providing Customer Support, Sending Promotional Communications, Storing and Managing Data, Tracking Purchases & Customer Data, and Conducting Surveys.

International Data Transfers

We may send the personal data of individuals in the EEA/UK to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC) or the UK Information Commissioner’s Office (ICO) on the basis of Article 45 of Regulation (EU) 2016/679 (GDPR), the EU-US Data Privacy Framework and UK-US Data Bridge agreements, Standard Contractual Clauses (SCCs) issued by the EC or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK. You may read more about international data transfer mechanisms at the following links:

• https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
• https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/

Privacy Rights

Individuals in the EEA/UK have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

Right to access. You have the right to request a copy of the personal data we hold about you.

Right of portability. You have the right to ask us to transfer your data to another party.

Right to rectification. You have the right to request that we rectify any incorrect information we have about you.

Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.

Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.

Right to object. You have the right to object to our use of data about you.

Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.

Inquiries

Controller contact information

Herradura Western wear

[email protected]

EEA/UK/CH (GDPR)

This section provides additional information for people in the European Economic Area (EEA) or United Kingdom (UK). The terms used in this section have the same meaning as in the General Data Protection Regulation and the UK Data Protection Act (GDPR). The term “personal information” as used in this notice has the same meaning as “personal data” in the GDPR.

Collection and Disclosure of Personal Data

The personal data we collect and how we share it is described above in our Privacy Policy.

We may disclose your personal information to the following third party controllers for business purposes:Microsoft Ads, Shop Pay, DHL, Google Ads, TrueMed, Shopify. To understand how these parties handle your data, please refer to their respectiveprivacy policies.

Cookie Notice

We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.

Essential Cookies

We use these cookies for things like security, logins, site errors, and processing payments. We can’t turn these necessary cookies off, but you can control them in your browser.

Analytics Cookies

These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.

Personalization Cookies

We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.

Advertising Cookies

These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.

Lawful Bases and Legitimate Interests

We process personal data on the following lawful bases:

• Complying with legal obligations
• Fulfilling contracts
• Consent
• Legitimate interests

Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Creating Customer Profiles, Delivering Targeted Ads, Fulfilling Customer Orders, Improving our Products & Services, Meeting Compliance & Legal Requirements, Operating Our Website or Mobile Apps, Preventing Fraud, Processing Payments, Providing Customer Support, Sending Promotional Communications, Storing and Managing Data, Tracking Purchases & Customer Data, and Conducting Surveys.

International Data Transfers

We may send the personal data of individuals in the EEA/UK/CH to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we rely either on Adequacy Decisions as adopted by the European Commission (EC), the UK Information Commissioner’s Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC) on the basis of the EU-US Data Privacy Framework, UK-US Data Bridge, and Swiss-U.S. Data Privacy Framework agreements, Standard Contractual Clauses (SCCs) issued by the EC or the FDPIC, or International Data Transfer Agreements (IDTAs) approved by the ICO. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK/CH. You may read more about international data transfer mechanisms at the following links:

• https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
• https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/
• https://www.edoeb.admin.ch/edoeb/en/home/datenschutz/arbeit_wirtschaft/datenuebermittlung_ausland.html

Privacy Rights

Individuals in the EEA/UK/CH have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

Right to access. You have the right to request a copy of the personal data we hold about you.

Right of portability. You have the right to ask us to transfer your data to another party.

Right to rectification. You have the right to request that we rectify any incorrect information we have about you.

Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.

Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.

Right to object. You have the right to object to our use of data about you.

Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, the Federal Data Protection and InformationCommissioner’s website at https://www.edoeb.admin.ch/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.

Inquiries

Controller contact information

Herradura Western wear

[email protected]

Canada (PIPEDA)

This section provides additional information for people in Canada. The terms used in this section have the same meaning as in the Personal Information Protection and Electronic Documents Act (PIPEDA).

Collection and Disclosure of Personal Data

The personal information we collect and how we share it is described above in our Privacy Policy.

We may disclose your personal information to the following third parties for business purposes: Amazon Advertising, Amazon Pay, Apple Pay, Criteo Dynamic Retargeting, FedEx, Google Ads, Google Analytics, Gradient, Instagram Ads, Meta Ad Network, Microsoft Ads, PayPal – Pay with PayPal, Venmo, Pay Later, Pinterest Ads, RTB House, Shop Pay, Shopify, Tiktok Ads, TrueMed, UPS, and USPS.

Privacy Rights

Individuals in Canada have the following rights regarding their personal information. Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

Right to Access

You have the right to be informed of the existence, use, and disclosure of your personal information and to be given access to that information.

Right to Correct

You have the right to contest the accuracy and completeness of the personal information we have about you, and to have it amended as appropriate.

Right to Withdraw Consent

You have the right to withdraw your consent to the collection, use, and disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice.

Right to Delete

You may request that we delete personal information we have obtained about you. However, we may retain your personal information if it is necessary for certain purposes, as allowed by law.

Right to Opt-Out

You have the right to opt out of the use of your personal information for targeted advertising.

You may exercise your right to opt-out.

Authenticating Your Request

Once we receive your request, we will verify the information you provided by matching the information that we have collected. If we cannot authenticate your request, we may ask for additional information from you. If you are unable to provide additional information, or we are unable to authenticate the request using commercially reasonable efforts, we may deny your request.

Cross-Border Transfers

Your personal information may be processed in foreign jurisdictions, including the United States, where it may be subject to access by foreign courts, law enforcement, and other government agencies, in accordance with the laws of those jurisdictions.

Contact

If you have any questions or concerns regarding how we handle your personal information, you may contact the following person at our organization:

Privacy Team
[email protected]

If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the Office of the Privacy Commissioner.